We are well versed in the art of story telling, visualisation and bringing the brand to life; but before we do that, we need to collaborate with the leadership team to define long-term vision, determining a clear direction, providing the focus and clarity.  Kotler took fame for delivering the 4P's which over the years were embellished to 7Ps, pivoted to E's and latterly C's.  Our strategy is built around 1 P, People, delivering with clarity and purpose.